There’s a saying that a picture can tell a thousand words. If that’s the case, then imagine the possibilities with video!

Whether you’re advertising a new bakery in NYC or want to draw more attention to your home-based business, marketing is extremely important because it helps to expand your business’s reach. The more people you interest, the more customers you’ll get and the more successful your business will be. This is a simple business concept that we all understand, but there are many different types of advertising to consider.

Advertising to the right audience

Choosing the right platform and type of media to advertise with is incredibly important. For example, if you’re trying to grow a fashion boutique store, then you have a plethora of local advertising options available to you. You could create posters that you place around your local area, you could advertise in magazines, and you could even use Google’s business listings to improve your search engine optimization (SEO). However, if you don’t have a physical store, then these options probably won’t apply to you.

This is why it’s important to choose the right media and platform to advertise on. But what if you want to attract as many customers as possible? What if your goal is to make the most efficient use of your marketing and advertising budget to grow your SEO?

This is where video advertising comes into play.

Why is video advertising so important?

Video advertising typically refers to videos that are filmed, directed, and edited for the sake of growing your business. They don’t always have to be filmed and you can just as easily use animations and drawings. However, they’re usually accompanied by multiple images explaining something, or perhaps even narration. In some cases, you might get live testimonials from customers, or you could have videos that explain how to use your product.

Whether it’s a small business video commercial or even a corporate video that appeals to shareholders, this is a powerful form of media that can capture the attention of your audience with ease. But what makes video advertising so important for advertising and SEO in NYC?

Here are a couple of great reasons why you should consider using video.

Local or online, video advertising is flexible

If you’re advertising a business in NYC then it’s important to be flexible with your marketing materials. Video is fantastic because it can be used in traditional advertising such as showing a video to a local TV station or even showing it on electronic billboards around the city. But it can also be used online by playing it on your website or even putting it on social media.

So regardless of the type of business you operate, video is extremely flexible and the content you make can be published on multiple platforms to get the most exposure.

Video advertising is extremely cost-effective

Since you can reuse your video advertising on multiple different platforms, it makes it a cost-effective investment. However, it can also be as expensive as you want it to be. You could hire a professional video production service in NYC that involves choosing a filming location, building a set, and hiring local actors to perform.

Alternatively, you could hire a video editor to take stock clips and make animations to create a simple but effective video that you can play on your website. The amount of money you put in doesn’t always mean better results, but it can certainly help improve the quality of your videos.

Videos are proven to boost conversions and sales

Videos are fantastic because they can help increase your profits. They can be placed in many different locations, but here are a few examples:

• Videos can be associated with your products. It can show the product being used in a real scenario, it can explain how the product works, and it can also be used to showcase the way it’s made.

• Corporate videos can be used to appeal to shareholders and serious business clients that are looking for a trustworthy and reputable company to work with.

• Videos can be used as a form of professional advertising. They can be shown on social media, mixed with commercial photography, and displayed on websites, or they can be played at events and trade shows.

These were just a few examples of where videos can be placed to boost conversions and sales, but you can get really creative with how you use video depending on your budget and the audiences you want to attract.

Videos offer a fantastic return on investment

While video production can be costly at times, the majority of businesses say that it provides an excellent return on the investment when positioned correctly on the right platforms and delivered to the right audiences. Not only do videos appeal directly to consumers, but they can also help with hybrid SEO targets so that your website garners more attention.

With so many fantastic benefits, it’s no wonder that companies report video advertising as one of the most cost-effective ways to nurture growth.

Video appeals to mobile users

Mobile users are growing by the year with around 90% of consumers watching videos from their smartphone or tablet. YouTube reports that mobile video consumption rises around 100% every year, and these numbers show no sign of slowing down. Google also reports that smartphone video viewers are much more likely to watch ads on their portable devices compared to their stationary devices such as televisions and desktop computers. This also means they’re more willing to pay attention to branded content on video platforms like YouTube

If you want to appeal to this massive audience, then you need to start using videos to advertise your products and services.

Video can give your business an advantage

In short, video is extremely important for advertising and SEO, especially if you’re in a competitive local market such as NYC. Give yourself the upper hand today and speak to a hybrid agency that can help you plan and publish video content that your audience will pay attention to.